Avis Car Rental stunned the world with an ad in the 1960s admitting to being second best in the industry. The advertising campaign soon went down in history when Avis’ annual 10% sales rose to 35%. Risky at best, Avis proved with their advertisements that since they are second best, they will try harder for customers’ business. With this, they will go above and beyond to meet all of the customers’ needs and make sure their cars are up to high standards. The effective ad campaign clearly targets business associates since they are the ones renting cars most frequently. The detailed advertisements Avis put forward had a major impact on sales since they efficiently targeted their audience, and appealed to the needs of their customers.
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