Evaluation

Mass Communications was a class I did not take for granted. My experiences in the class were priceless as I learned how to advertise, work with others in a PR firm, and the review basics of film. I especially enjoyed the film segment of the course where I learned more about the industry I wish to pursue a job in. Overall, I am thrilled I picked the Mass Communications seminar and I'm confident I want to major in the subject.

Japanese Commercial

Japanese Gum Commercial:

http://www.youtube.com/watch?v=63PUmf6V9UY

Camera Angles

Long Shot-

High Angle Shot-

Low Angle Shot-

          Each of these different angles change the feel of the same subject. The long shot angle gives an overview of the landscape and gives the viewers the full surroundings around the subject. The high angle shot makes the subject look vulnerable to the surroundings. Lastly, the low angle shot makes the subject look superior to the surroundings. Each angle gives off a completely different meaning to the same subject.  

Jobs on a Film Set

             On a film set, I would enjoy being a reporter for the news. Traveling is a dream of mine and I feel I can finally have the opportunity to travel by becoming a reporter. The job of a reporter also intrigues me because I would be able to communicate with the public on a daily basis. Talking and communicating is a hobby of mine which I would like to pursue at my job. Eventually, I would like to be promoted to the position of the anchor on a set. Informing the world of current events is a job I would be honored and pleased to have.  

My Logo

My logo is a simple representation of myself. My initials are KEL which are the letters found above. I chose to put the E in the middle so there is a focal point in the logo. The colors purple and green are my favorite colors which symbolize me.

Avis Advertising Campaign

http://youtu.be/3JCkF8MYf28

     Avis Car Rental stunned the world with an ad in the 1960s admitting to being second best in the industry. The advertising campaign soon went down in history when Avis’ annual 10% sales rose to 35%. Risky at best, Avis proved with their advertisements that since they are second best, they will try harder for customers’ business. With this, they will go above and beyond to meet all of the customers’ needs and make sure their cars are up to high standards. The effective ad campaign clearly targets business associates since they are the ones renting cars most frequently. The detailed advertisements Avis put forward had a major impact on sales since they efficiently targeted their audience, and appealed to the needs of their customers.      

The PA Experience

The PA Experience

By Molly Powers, Kate Lonczak, Kathryn Rydberg, Gracia Torres Basanta, and Carly Halili

Kaylee the Program Assistant (PA) was walking outside of Warren Towers, returning from her sociology research, and stopped to talk about being a PA.  Kaylee is currently a prelaw student studying Anthropology and Religion. She doesn’t want to immediately apply for law school, however: in between college and law school she wants to try her hand at teaching, which is why she decided to become a PA. Kaylee explained that spending the summer working with high school students is a great way to get experience and prepare her for the kinds of teaching programs she is interested in, such as Teach for America.

The role of the PA is “to make sure that the Summer Challenge Program runs smoothly, to answer questions, and to make sure that students are socializing”.  PA’s are responsible for the students during free time and evening activities, but what do they do while the students are in class?  Kaylee revealed that they have free time and usually take classes or work on research.  She also enjoys escaping the heat by going to the air-conditioned lounge and watching TV.  PA’s, despite their cheerful and energetic personas, are actually very busy. With everything they have to do for Summer Challenge, it is rare that they find a spare moment to complete any personal assignments. However, Kaylee loves spending time with the students and her coworkers, and she doesn’t mind the challenge.

Kaylee also said that to become a PA there are a number of steps.  The process begins with an online application.  After sending in the application, a group interview is scheduled during the spring semester.  Alexandra, the head of Summer Challenge, then individually interviews the chosen applicants.  From there, the applicants wait for their acceptance.

 This is Kaylee’s first year as a Program Assistant and so far one of her favorite parts has been watching the students grow over the two weeks.  She also loves the special bonds she’s already begun to form with individual students. “Since there isn’t much of an age difference,” she explained, “we actually become friends really easily.”

After posing for a quick picture, Kaylee continued on to Warren Towers to hang out in the air-conditioned TV lounge and get some work done. Being a PA at the BU Summer Challenge Program, it turns out, is actually very similar to being a student at the Program: harder than one would expect, but still very rewarding, and a lot of fun.